机构进步办公室包括公共关系, 市场营销, 和皇冠新现金网基金会. The Butte College 基金会 is a 501 (c)3 non profit organization that exists to help benefit the mission of Butte College. 成立于1992年, the 基金会 has a volunteer board of directors who are committed to helping Butte College in its mission to serve all students. The 基金会 distributes over 600 scholarships a year and was found to outperform other 基金会s based on its size and staff. The 基金会 also works to fundraise for Butte College programs and services such as the Promise Program. 推进办公室还负责管理公共关系, 市场营销, 并代表学院做广告, 目标是提高品牌知名度和现金娱乐网注册人数.
The Office of 机构发展 area has administrative unit outcomes shown below for enrollment 市场营销 and public relations objectives. 机构发展协助学院做广告, 品牌, 营销和满足现金娱乐网注册管理目标.
Assessment Mechanism: The primary assessment mechanism is to work closely with the Enrollment Management Committee to develop advertising and digital 市场营销 strategies and campaigns to generate enrollment. 每个现金娱乐网注册管理活动评估投资回报率和成功.
Analysis of 结果: A report after each campaign is analyzed to determine what activities were successful. With district funds, we produce postcards twice a year to all residents in Butte and Glenn Counties. TV, 平面广告, 以及通过点击付费广告和youtube上的广告进行数字营销活动, 脸谱网, 以及其他顶级社交媒体网站. The enrollment management committee has been supportive of increasing digital 市场营销 and see this as an area of focus. The enrollment management committee has provided financial resources for an annual 搜索引擎营销 campaign and the results were very positive, 为我们的网站带来了成千上万的点击量，并增加了ccapp的应用.
The public sees Butte College as a highly effective institution that is focused on its mission and is seen as a key resource for the community.
Assessment Mechanism: The college tracks the percentage of positive local media clips and gross impressions that are positive. 我们的办公室还向社区提供年度报告.
评估周期:每两年出版一份媒体报告.
Analysis of 结果: During the last year, the college had tracked over 1,000 positive media clips. These are evaluated to determine the percentage that are positive and this information is reported monthly to the Board. 这些月阳性率是99.5%积极.
The Office of 机构发展 includes the operations of the 501c3 non profit 基金会 with day to day oversight of the 基金会, 100年捐赠基金, 捐款, 600名学生奖学金, 80个部门账户, 每年举办两次大型活动. 基金会有一个志愿董事会.
1. 学院领导有规划过程, data resources and 协作机制 to effectively align institutional effort to accomplish the mission, 支持学生学习, 实施战略举措.
-考核机制:奖学金分配
-评估周期:持续进行. 基金会每年向600名学生发放奖学金.
-结果分析. 在最近对加州类似基金会的调查中, 发现皇冠新现金网基金会为600名学生提供了奖学金.
2. 学院和它的项目得到了支持, 协作机制, and structures to obtain and successfully manage external resources that support innovation and student success (e.g. 赠款、礼物、遗赠、捐赠等.)
-评估机制:通过赠款收到的款额共计$28,000, 我们提供的奖学金数量增加了62%, 捐赠也增加了. 此外，基金会还管理着80个机构/部门账户
-评估周期:持续进行.
结果:
目前，基金会管理着100个捐赠基金，我们的语料库已经增加到4美元.2012年为200万美元，今年为600万美元.
夏、秋、冬、春现金娱乐网注册管理广告宣传活动
广告活动非常成功. 我们的冬/春和夏/秋活动能够追踪到超过1,200名未来的学生点击了我们的社交媒体和谷歌广告，开始申请. 这是我们竞选活动的巨大回报.我们通过社交媒体、谷歌、电视广告和广播收集了成千上万的印象. 我们的直邮明信片已分发到10万个家庭. 另外, 我们追踪了脸谱网上的效果和点击率, YouTube, Spotify, 奥特和电视.
The advertising campaigns were very effective and we can see a direct increase of CCC Applications to Butte College.
我们的活动重点是帮助那些入学人数也很低的院系. 我们面临的挑战是由于营火和COVID-19导致的入学人数减少.
The Butte College 基金会 has produced an annual outcomes fact sheet that details the specific benefits the 基金会 provides to the District. 该地区的净收益为2美元.400万的奖学金、助学金、计划捐赠和实物捐赠. 这些直接使学院、学生和教师受益.
Our office produces two large 市场营销 and advertising campaigns that reflect diversity and our ad campaigns are produced in English and Spanish. 我们这些活动的主要目标是吸引未来的学生.
皇冠新现金网基金会为学生提供紧急补助金和笔记本电脑. The 基金会 also managed a large fundraising effort known as Giving Tuesday to help support students, 教职员工.
The 机构发展 Department and the 基金会 help support the college in meeting its 战略方向s and Priority Themes by:
最大限度地利用资源支持学生学习 -基金会的筹款努力使学生获得奖学金.
支持学生，教师和员工的成功 -基金会管理资助机会，以帮助学生和教师. 基金会每年的春季晚会表彰两位杰出的校友, 除了筹集资金来支持奖学金和现金娱乐网注册.
机构进步办公室的单位计划作为其年度计划审查.
由于COVID-19，我们办公室的重点是增加入学率. Our department has applied for several grant opportunities to assist with enrollment management, 市场营销, 招聘活动.
The 基金会 has a new development officer and a new annual fundraising plan has been developed and approved to raise funds for the Promise Scholarship Program and Scholarships to benefit students, 在未来的岁月里，教职员工.
策略1 -加强广告活动与搜索引擎营销和社会媒体
由于新冠肺炎和营火, 皇冠新现金网需要继续在广告上投资, 搜索引擎营销, 在不断努力增加入学率的过程中.
这些资金将通过电视广告创建两个增强的广告和数字营销活动, 数字社交媒体, and a year long 搜索引擎营销 campaign that gives Butte College a presence on major search engines such as Google, 雅虎, 和必应, 还有提前聊天, 抖音, Reddit, 下一个, 和其他人. 这些资金将包括夏/秋和冬/春两个完整的广告活动.
我们的办公室将在每次活动结束后进行活动结束报告，以确定其成功与否. 我们还可以识别诸如接到的电话等详细信息, 直接向CCC申请的数量, Butte的网络分析.Edu页面等等.
学院必须尽其所能增加现金娱乐网注册人数，留住现有学生. With enrollment down, increased advertising efforts, and a means to track the results, is needed.
策略二:聘请行政秘书
制度推进办公室需要一个 .30 admin position to assist with administrative support for the Director of 机构发展 and Office.
制度进步办公室迫切需要行政支持. 机构推进办公室没有行政人员.
策略3 -将公关/市场专员提升为MSC的后援
The Director of 机构发展 is in need of a backup Public Information Officer to assist in media relations and crisis management. It is recommended that Christian Gutierrez be promoted from Classified to MSC to assist as a backup to the Director if needed.
The PIO role is a critical position and the only person filling this role is the Director of 机构发展, 谁同时也是基金会的执行总监. 在假期和/或危机情况下，有一个备用方案是很重要的.
基金会将提交一份使用75美元部分资金的提案,根据第五章，向地区偿还000美元, 为 .还有一个行政职位.
| 最初的优先级 | 程序，单位，区域 | 资源类型 | 帐号 | 目标代码 | 一次增广 | 持续的增加 |
| 描述 | 支持的理由 | 潜在的替代资金来源 | 优先级标准 | |||
| 1 | 院校进修办事处 | 营业费用 | 110001101671000 | 55820 | $400,000.00 | $0.00 |
| 加强广告活动与搜索引擎营销，数字营销社会媒体 | 该提案每年为两项活动提供资金，其中包括一项强有力的社交媒体活动, 还有电视, 电缆, 奥特, 和抖音, SnapChat, 和youtube. It also includes a year long 搜索引擎营销 campaign that gives Butte College a presence on major search engines such as Google, 雅虎, 和必应. 这一努力为YouTube和脸谱网等其他付费社交媒体上的两场大型活动提供了资金, 抖音, 提前聊天, Reddit, 等. The college needs a dedicated budget for 搜索引擎营销 to develop an online presence. Our office will be monitoring and evaluating the success of our campaigns and making changes as needed to be even more successful. 这还包括一些西班牙语广告以及巴特县和格伦县的广告牌. |
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| 2 | 机构发展 | 人员 | 110001101671000 | 55820 | $0.00 | $15,000.00 |
| 公关/市场专员晋升为高级公关/市场专员，分类为MSC | This request is to promote Christian Gutierrez from the PR/Marketing Specialist (classified) to Senior PR/Marketing Specialist (MSC) to handle PIO responsibilities if Director is unavailable. It's critical to train Christian Gutierrez as a backup PIO for media relations and crisis communications. |
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| 3 | 机构发展 | 人员 | 110001101671000 | 55820 | $0.00 | $24,480.00 |
| 行政秘书 | 机构进步办公室要求持续预算的30%，即24美元,因为我们有20%的职位在2020年1月空缺. 这将提供 .行政秘书，协助院校发展办公室. |
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